Do you want to get more people to know your business? Do you need more exposure to your products or service? If that’s the case, you need to write and post articles. This rule is true whether you are running offline business, or you want more traffic to your website on the internet. .

While for online business, article is the number one source for search engine traffic, viral traffic and link building. If you are new to article marketing, below are some useful tips to help you get started:

1. Focus on one particular audience and research for keywords. You must first research for one profitable, less saturated niche markets. Then, use free keyword tool like from Google or Wordtracker in order to discover new keywords.

Other methods to find profitable keywords would probably to use your own brain. Put yourself in the place of your readers. What topics, what tips, what subject they might be looking for in Google or Yahoo search? That’s the keyword that you should target.

2. Make each paragraph short. Long paragraph could get the readers bored and tired of reading. Some people just want to read a few points, so if you put all your tips or information in one paragraph, they will take time to analyze your content.

3. Make your readers feel comfortable by adding bullets and numbers. All these features will make your articles easier to read and understand.

Using numbers is important when you write articles about tips and guides. Readers can easily recognize which tips is important, which one is not.

4. Create a good title and article header. Before reading the entire article, one person will tend to scheme and look at the title first. If the title seems interesting, he will continue reading. Otherwise, he will leave, no matter how good your content is.

State the benefits inside your title to make it sounds interesting. For example “How to earn more money on the internet” or “Tips to lose weight fast”.

5. Keep your readers interested in reading. Create quality content and make them stick to your article page until the end. If you are an expert, probably you don’t have any problem to create quality content. However, if you are not an expert for that particular topic, hire a freelancer at Elance or somewhere else to write the content for you.

6. Finally, make your resource box interesting. You can offer them something, like freebie, service or product in your resource box. Direct them to your website. Once your visitors arrive at your website, you can convert the traffic in many ways, like selling your products, or invite them to join your mailing list.

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