Are you aware of what search engine optimisation is? If you have a website and it is going nowhere in Google, you can bet your competitors understand what it is. Search engine optimisation usually shortened to SEO is the means to making your site more popular in the search engines. There is no point in having an online shop that sells sports shoes if you have no visitors to your website.

How do customers find your website? Via a search engine. Out of the big three, Google, Yahoo and Bing, Google is the most popular. It takes an estimated 70% of all search engine queries. People log on to Google and then type in the search box to find what they are looking for. Back to our example about the running shoes. If someone types running shoes into the search box a list of appropriate websites, namely ten are listed. Which website do the majority of searchers click on? Of course it’s the number one listed result.

Prospective customers sometimes hit the back button and go through some of the other sites. But generally if they find what they are looking for and are ready to purchase, chances are they’ll spend their money. That’s why it’s important to make sure your site is listed near the top of the search engines. And how exactly do you do that? With a number of tried and tested practices.

There are two basic methods of SEO. There is a process called on-page optimization which refers to your own website , and another called off-page optimisation , which refers to promoting your website via other websites. On-page optimization can be quite technical. To do this correctly, you need to know a little bit about how websites are structured and you need to have some basic web design knowledge.

Regarding off-page optimisation, this is a process of building back links to your website. The ideal situation is to have links from other websites that have the same subject matter as yours. What the links says (the anchor text) is also vitally important. If you want to rank highly in Google for the term “white running shoes” you have to have a lot of links, pointed back to your site with the anchor text “white running shoes”.

If this sounds like too much effort for you, a search engine optimization agency can help you. They can carry out a promotional campaign for your website. Proper SEO take time, effort and money. There are things you can do that are good for your site and other things that can be harmful to your site. Read as much as you can on the subject and start doing a little SEO yourself. To move things on a little faster, think about hiring a SEO company.

Start your search engine optimization strategy today. Seo City provide seo services for all worldwide markets.