This entry was posted on Saturday, December 5th, 2009 at 2:24 am and is filed under pay per click. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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5
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Filed under:
pay per click
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PPC Loophole members will stand a chance to learn how to quadruple traffic using Google Adwords PPC without much work. As PPC user, you might skip backlinks and other problems related to SEO, but don’t expect too much traffic from each keyword. In most cases, Google will display your ads as small text on right side of their search result. Therefore, compared to free organic listings, the traffic is much lower. Keep in mind that Google will look at your click through rate history to reward high quality score. Here’s some tips to attract visitors and gain more clicks from PPC traffic: 1. Make sure your ads, keywords and landing page are well-matched to achieve better quality score. Google will reward one relevant ads, with the best quality score. In fact, you stand a chance to get higher the first position with lower bid price, as long as you remain relevant. So, the first step you should take is to edit your website, delete bad keywords and edit your ads text so it remain relevant. 2. Bid higher. If you are experienced in PPC, you’ll notice that getting position three or higher is better. You will get even more traffic, and better click through rate. This is due to fact Google will rank ads at the first position higher than the rest of search results. So, it will attract more searchers to stop, read and click it. Raising the bid price is one easy way to achieve high position in Google ads. 3. Write better ads. One way to get more clicks is by adding the keywords you are targeting into the ads. Once a searcher enters the keyword, your ads will be displayed with the keywords in bold. Google also loves this due to relevancy and the result would be higher position with better quality score. 4. Adding scarcity factors. Unless if you are promoting an established brand, people tend to get skeptical and afraid of scam products. From my experiments, it is proven that adding words like “warning”, “lies”, “don’t buy” and “scam” will result in better CTR. 5. The longer your keyword, the better. This one is obvious. The longer keywords, the better you understand target customers and the better ads you can write. The result would be higher click through rate. 6. Ask them question. This trick is useful for problem related keywords. The purpose is to make them stop, pay attention and read your ads. If your description contains the answer or solution they are looking for, they will probably click. Otherwise, they will leave. 7. Avoid as many competition as you can. Too many competition will result in high cost-per-click and low click through rate. Think about less competitive keywords. You might utilize tools like Market Samurai or Keyword Elite to generate such keywords. PPC Loophole program provides more training and videos on how to improve quality score, get more traffic and avoid Google slap. Discover more about PPC Loophole training at ppcloophole2.com. |
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